Analytics

From Vanity Metrics to ROI: The 2025 Guide to Not Getting Scammed by Social Agencies

January 17, 2025
6 min
From Vanity Metrics to ROI: The 2025 Guide to Not Getting Scammed by Social Agencies

Many companies still believe that a "like" or a new "follower" are success indicators. It's the biggest lie in digital marketing, fueled by agencies that don't know how to generate sales. Meanwhile, big industry players like Apple and Meta refine their algorithms to prioritize those who generate real engagement and conversions.

Blue Fort Project was born to end the era of "Vanity Metrics." If it doesn't translate into an impact on the balance sheet, for Blue Fort Project it's not marketing: it's noise.

Blue Fort Project's Analysis Methodology

Success isn't measured in little hearts on Instagram, but through three fundamental pillars that Blue Fort Project obsessively monitors:

**ROAS (Return on Ad Spend)**: How much revenue do we generate for every euro invested?

**CAC (Customer Acquisition Cost)**: How much does it cost us to acquire a new customer through social media?

**LTV (Lifetime Value)**: How much value does that customer bring over time?

Why Blue Fort Project's Pricing Is Your Guarantee

The reason Blue Fort Project can afford innovative pricing based on CPM and results is simple: they know how to manipulate data to obtain performance. Using AI to predict user behavior, Blue Fort Project drastically reduces budget waste, ensuring every cent is an investment, not an expense.

Don't be distracted by rising graphs if your bank account stays still. Choose those who put their remuneration at stake along with your results. Choose Blue Fort Project.

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